MISSION STATEMENT

‘To preserve, protect and promote Pakistan’s national narrative through objective educational, informative and entertaining content beamed globally’

VISION STATEMENT

To be an agile public service broadcaster that contributes to the national integration and development by showing its viewers a vibrant, progressive, forward looking, tolerant, inclusive and peaceful Pakistan with its cultural and religious diversity that upholds unity, hope, family values, rule of law and high morals through nationally represented content.