CRICKET

PCB Terminates Contract With PSL’s Int'l Media Rights Holder

The Pakistan Cricket Board announced it has terminated the contract of the Pakistan Super League 2020 international media rights partner following a series of breaches, including matters relating to payments.

Techfront International FZE had secured PSL’s international media rights from 2019-2021, but due to a series of contractual violations, the PCB has terminated the agreement.

Pakistan Super League project executive Shoaib Naveed said that the PCB works professionally and with integrity and transparency. In this instance, the partner, despite repeated reminders and discussions, failed to honour its commitment and obligations, leaving the PCB with no other option but to terminate the agreement.

PCB is already in discussions with various sub-licensees and relevant broadcasters in the international territories. The process is already underway to ensure a robust media rights strategy for the Pakistan Super League 2021 and onwards.