'Lord Of The Rings': Amazon's Series Explores A Different Middle Earth

The creators of amazon.com inc's "lord of the rings" unveiled the most extensive look yet at the series at the annual San Diego comic-con convention, promising an entirely different immersion into the fantasy world of middle-earth.

The expensive series, subtitled "The Rings of Power," takes place 4,000 years before the events in the blockbuster movie adaptations of writer J.R.R. Tolkien's beloved books. The time period is known as the second age.

Co-creator J.D. Payne said the tranquility at the start of the story soon becomes threatened.

Amazon released a three-minute trailer to drum up excitement for the series ahead of its Sept. 2 debut on its prime video streaming service.

The company plans to let the story unfold in 50 hours over five seasons.